What is the best area to stay in Seoul?

From the historic palaces and traditional hanok villages in Jongno to the vibrant nightlife and artistic vibe in the trendy streets of Hongdae, each district in Seoul presents a unique glimpse into the city’s character. Seoul has something to offer every type of traveler. In this guide, we break down where to stay in Seoul, complete with recommendations and insider tips from our Rough Guides local travel experts, ensuring you find the perfect spot to lay your head during your trip. 

An expert guide on the best area to stay in Seoul

We'll get into the details below, but for a quick at-a-glance summary:

• Myeongdong: Bustling area with iconic attractions, shopping, and street food. Features a Gothic cathedral, traditional tea houses, and nearby Seoul Tower.
• Gangnam: Family-friendly district with massive underground malls, museums, and cultural sites. Great public transport and diverse dining options.
• Seongbuk-dong: Quiet, leafy neighborhood away from crowds. Home to temples, museums, and scenic hiking trails with city views.
• Bukchon Hanok Village: Historic area with traditional Korean houses. Offers authentic teahouses, innovative restaurants, and nearby palaces.
• Hongdae: Vibrant nightlife hub near the university. Features street art, performances, diverse clubs, craft beer, and a weekend art market.
• Yeouido: Luxury district with modern sophistication and riverside views. Offers high-end dining, exclusive experiences, and stunning city panoramas.
• Yeongdeungpo: Budget-friendly area with cafes, riverside parks, flea markets, and affordable local cuisine at traditional markets.
• Insadong: Art lover's paradise with galleries, craft shops, and cultural experiences. Home to traditional and modern art, temples, and palaces.
• Itaewon: International dining hotspot with diverse cuisines, from Korean BBQ to global fusion. Features craft beer, cocktail bars, and antique shops.

Best area to stay in Seoul for first-time visitors: Myeongdong

This bustling neighborhood is home to some of the city's most iconic attractions, including the grand Myeongdong Cathedral, a stunning example of Gothic Revival architecture. 

At night, the streets come alive with bright neon signs, the chatter of excited shoppers, and the enticing aromas wafting from street food stalls. 

Despite its modern appearance, the neighborhood retains pockets of traditional charm, with centuries-old tea houses tucked away in quiet corners. The nearby Namsan Seoul Tower offers breathtaking panoramic views of the city, easily accessible via cable car or a scenic hike.

Art enthusiasts should visit the Seoul Museum of Art, showcasing both traditional and contemporary Korean artwork. For a taste of traditional culture, catch a performance at the Nanta Theatre, featuring a non-verbal show that combines Korean culinary arts with comedy and music. If you need a moment of tranquility, the serene Cheonggyecheon Stream is just a short walk away, offering a peaceful urban oasis perfect for a leisurely stroll.

Best hotels in Myeongdong

• Best for a boutique stay: Hotel28 Myeongdong. Stylish cinema-themed hotel offering a unique experience in the heart of Myeongdong. Sleek rooms, a rooftop bar with city views, and film-inspired decor create an artsy atmosphere. Perfect for culture enthusiasts seeking a memorable stay in Seoul's shopping district.
• Best for families: LOTTE City Hotel Myeongdong. Modern, well-equipped hotel catering to families exploring Seoul. Spacious rooms, kid-friendly amenities, and excellent dining options provide a comfortable base. Ideal for parents and children wanting easy access to Myeongdong's shopping streets and nearby attractions.
• Best for budget-conscious travelers: Hotel President. Reliable mid-range option offering good value in a prime location. Clean, comfortable rooms, helpful staff, and proximity to Myeongdong's attractions make it a smart choice. Great for travelers seeking a balance between affordability and convenience in bustling Seoul.

Browse hundreds of accommodations in Myeongdong to fit any budget.

Best area to stay in Seoul for families: Gangnam

Forget what you think you know about Gangnam from the famous song – this area is where to stay in Seoul if you are planning a family trip.

The COEX Mall, one of Asia's largest underground shopping centers, is a world unto itself. Kids will love the Trick Eye Museum with its mind-bending optical illusions, while the whole family can enjoy the interactive exhibits at Samsung d'light.

For culture, explore the Bongeunsa Temple, a serene 1,200-year-old Buddhist temple that provides a stark contrast to the area's futuristic skyscrapers. The Seoul Arts Center, featuring art exhibitions, musical performances, and children's programs, is another highlight.

Getting around is a breeze with excellent public transport options. And when hunger strikes, Gangnam has plenty of great Korean BBQ places where kids can grill their own. For a taste of local flavor, swing by Yeongdong Traditional Market for Korean street foods and more. 

Best hotels in Gangnam

• Best for kids: Novotel Ambassador Seoul Gangnam. Family-friendly hotel offering a warm welcome to young guests. Spacious rooms, a kids' play area, and family-oriented amenities ensure a comfortable stay. Ideal for parents seeking a convenient base to explore Gangnam's attractions with children in tow.
• Best for long-stay travelers: Gangnam Artnouveau City. Sleek aparthotel providing a home-away-from-home experience in trendy Gangnam. Well-equipped suites with kitchenettes, a fitness center, and attentive service cater to extended stays. Perfect for those wanting the comforts of an apartment with hotel amenities.
• Best for budget-conscious hipsters: Jerry's Planet. Quirky, affordable guesthouse with a youthful vibe in the heart of Gangnam. Compact but stylish rooms, communal spaces for mingling, and insider tips from friendly staff. Great for young travelers and digital nomads seeking a cool atmosphere without breaking the bank.

Browse hundreds of accommodations in Gangnam to fit any budget.

Best area to stay away from the crowds: Seongbuk-dong

If the hustle and bustle of downtown Seoul gets too much, retreat to the leafy streets of Seongbuk-dong. This hidden gem in the northern part of the city feels worlds away from the chaos below. 

The Gilsangsa Temple, a former wealthy household turned Buddhist temple, offers a serene space for meditation and reflection. Art enthusiasts will appreciate the Whanki Museum, dedicated to the works of abstract artist Kim Whanki, and the Korea Furniture Museum, which houses an impressive collection of traditional Korean furniture.

Seongbuk-dong's charm lies in its residential vibe, free from major commercial developments, and its hilly terrain that offers some beautiful city views. Nature enthusiasts can also head over to Bugaksan Mountain for scenic hikes and breathtaking panoramic views of Seoul. 

Best hotels in Seongbuk-dong

• Best for modern comfort: Friendly DH Naissance Hotel by Mindrum Group. Contemporary hotel offering a sleek retreat in Seongbuk-dong. Stylish rooms, a welcoming atmosphere, and attentive service provide a comfortable base. Ideal for travelers seeking a modern haven in this historic neighborhood known for its traditional hanok houses.
• Best for sightseers: Arirang Hill Hotel Dongdaemun. Well-located hotel providing easy access to nearby attractions. Comfortable rooms, helpful staff, and proximity to Dongdaemun's shopping district and historic sites. Perfect for tourists wanting to explore Seoul's blend of tradition and modernity from a convenient base.
• Best for a tranquil stay: Slow Stay DA. Charming guesthouse offering a peaceful respite in bustling Seoul. Cozy rooms, a serene garden, and a laid-back atmosphere encourage guests to unwind. Great for those seeking a slower pace and a chance to experience the quieter side of the

Browse hundreds of accommodations in Seongbuk-dong to fit any budget.

Best area to stay for an authentic experience: Bukchon Hanok Village

Step back in time to Bukchon Hanok Village, a living museum of traditional Korean architecture. This historic neighborhood is home to hundreds of hanoks (traditional Korean houses) that date back to the Joseon Dynasty. 

To really embrace the local vibe, visit Cha Masineun Tteul, a cozy traditional teahouse where you can sit on the floor and sample a variety of Korean teas. You’ll also want to be sure not to miss Sik Mool, an innovative Korean restaurant housed in a renovated hanok. 

Visit early morning or evening to avoid the crowds, and don't forget to check out nearby Changdeokgung Palace and its beautiful Secret Garden.

Best hotels in Bukchon Hanok Village

• Best for traditional experience: 셀립순라 Celib Soonra. Charming hanok guesthouse offering an authentic taste of old Korea. Beautifully restored traditional rooms with modern comforts, set around a peaceful courtyard. Perfect for travelers seeking an immersive cultural experience in the heart of historic Bukchon.
• Best for urban explorers: Nine Tree Premier Hotel Insadong Myeongdong. A modern hotel strategically located between Insadong and Myeongdong. Sleek rooms, a rooftop bar with city views, and easy access to both traditional and contemporary Seoul. Ideal for visitors wanting to balance sightseeing in Bukchon with exploring trendy neighborhoods.
• Best for budget travelers: Noble Hotel. Affordable option offering good value near Bukchon Hanok Village. Clean, comfortable rooms and a convenient location make it an excellent base for budget-conscious travelers. Great for those prioritizing proximity to historic sites without breaking the bank.

Browse hundreds of accommodations in Bukchon Hanok Village to fit any budget.

Best area to stay in Seoul for nightlife: Hongdae

If you're looking for the best spot to stay in Seoul for nightlife, Hongdae, short for Hongik University Area, is where you want to be.

Stroll around to find quirky shops, bold street art, and random but impressive performances from talented street musicians. 

The club scene here is next-level, with something for everyone. Club Cocoon is a must if you're into EDM – featuring world-renowned DJs and a state-of-the-art sound system. 

For those who prefer hip-hop and R&B, head to Madholic, a multi-story club with different music genres on each floor. If you're looking for a more alternative vibe, SKEPTIC is your go-to.

While here, try the innovative Korean-inspired bao buns at Bao Bar or sample craft beers at Magpie Brewing Co. Be sure to also swing by the charming Hongdae Free Market on Saturdays to browse handmade crafts by local artists. 

Best hotels in Hongdae

• Best for a boutique stay: L7 Hongdae offers stylish, art-inspired rooms in the heart of Seoul's hippest neighborhood. Enjoy rooftop views, creative amenities, and easy access to trendy shops and vibrant nightlife.
• Best for luxury: Amanti Hotel Seoul elevates your stay with sleek design and upscale comforts. Indulge in spacious rooms, fine dining, and a serene spa, all while being steps away from Hongdae's exciting attractions.
• Best for families: Mercure Ambassador Seoul Hongdae provides a comfortable base for families exploring Seoul. Spacious rooms, kid-friendly amenities, and a central location make it easy to enjoy Hongdae's lively atmosphere with the whole clan.

Browse hundreds of accommodations in Hongdae to fit any budget.

Best area to stay for luxury travelers: Yeouido

For those with champagne tastes, Yeouido is the ideal spot. It perfectly blends modern sophistication with stunning riverside views. You can arrange a private helicopter tour over Seoul to take in the city's breathtaking skyline, or even schedule an exclusive after-hours visit to the nearby 63 Building's art gallery for an intimate cultural experience.

When it's time to relax, treat yourself to a bespoke spa session at the Conrad Seoul. Their signature treatments, like the "Yeouido Bliss" package, offer a luxurious blend of Western and Eastern techniques, providing a rejuvenating experience with panoramic views of the Han River.

Dining in Yeouido is also a special treat. The Michelin-starred Pierre Gagnaire à Séoul, located at the top of the Lotte World Tower, offers avant-garde French cuisine with breathtaking city views. For a more intimate experience, Ryunique serves innovative Korean-fusion dishes in an exclusive setting.

And for an unforgettable evening, you can enjoy a VIP experience at a private concert in the IFC Seoul, or take in a show at the nearby Yeouido Full Gospel Church, which houses one of the largest pipe organs in Asia.

Best hotels in Yeouido

• Best for luxury: Conrad Seoul epitomizes upscale living in Seoul's financial district. Lavish rooms boast stunning Han River views, while world-class dining and a top-floor spa offer unparalleled indulgence for discerning travelers.
• Best for urban sophistication: Fairmont Ambassador Seoul blends contemporary elegance with Korean hospitality. Enjoy chic accommodations, gourmet restaurants, and a rooftop bar overlooking the city skyline, all in Yeouido's bustling business hub.
• Best for extended stays: Seoul Marriott Executive Apartments provide a home away from home in Yeouido. Spacious suites with full kitchens, on-site fitness facilities, and attentive service cater to those seeking comfort for longer Seoul sojourns.

Browse hundreds of accommodations in Yeouido to fit any budget.

Where to stay in Seoul for budget travelers: Yeongdeungpo 

Don't let a tight budget stop you from experiencing the best of Seoul. For a taste of Seoul's café culture without the Gangnam prices, explore the streets around Yeongdeungpo Station. You'll find plenty of cozy, budget-friendly cafes where you can relax and people-watch.

Take a relaxed stroll along the Han River Park, a vast green space perfect for picnics, cycling, or just enjoying the cityscape. Many sections of the park offer free outdoor gym equipment and seasonal events, so you can enjoy Seoul's outdoor scene at no cost.

On weekends, you can visit the Yeongdeungpo Flea Market, where locals sell everything from vintage clothes to handmade crafts. It's a great place to pick up unique souvenirs on a budget. The nearby Times Square mall also offers free cultural performances in its atrium regularly.

When it comes to eating, Yeongdeungpo Market is a must. This traditional market is bustling with affordable local cuisine. Don't miss the dakgalbi (spicy stir-fried chicken) or the kimbap (Korean-style sushi rolls), all at prices that won't strain your wallet.

Best hotels in Yeongdeungpo  

• Best for a boutique stay: Boutique Hotel SB Yeouido offers intimate, design-forward accommodations in the heart of Yeongdeungpo. Enjoy stylish rooms, personalized service, and easy access to local attractions and transportation hubs.
• Best for art lovers: Desarts Hotel combines comfort with creativity, featuring unique artworks throughout its premises. Immerse yourself in a gallery-like atmosphere while enjoying modern amenities and proximity to Yeongdeungpo's vibrant urban scene.
• Best for value seekers: Fairfield by Marriott Seoul provides reliable comfort at an affordable price. Clean, well-appointed rooms, complimentary breakfast, and a convenient location make it an excellent choice for budget-conscious travelers exploring Yeongdeungpo.

Browse hundreds of accommodations in Jongno-gu to fit any budget.

Where to stay for art enthusiasts: Insadong

Art lovers, look no further than Insadong. his charming district is a maze of narrow alleyways lined with traditional hanok houses, many of which have been transformed into galleries, tea houses, and craft shops.

Insadong is home to over 100 art galleries, offering everything from traditional Korean paintings and calligraphy to modern sculptures and installations. Be sure to check out the Gana Art Center, one of Seoul’s most prestigious galleries, and the quirky Alive Museum, known for its fun, interactive optical illusion artworks.

For a more hands-on experience, head to Tongil Danji Maeul, where you can try your hand at traditional Korean crafts like hanji (paper-making) or ceramics.

To get the most out of Insadong, remember that many shops and galleries close on Mondays. Sundays are the best time to visit, as the main street becomes pedestrian-only and fills with street performers and vendors. While you’re there, don’t miss Jogyesa Temple, a vibrant Buddhist sanctuary, or Unhyeongung Palace, a beautifully preserved royal residence tucked away in the district.

Best hotels in Insadong

• Best for a boutique stay: Moxy Seoul Insadong offers a playful, design-forward experience in the heart of Seoul's cultural district. Enjoy vibrant common spaces, tech-savvy rooms, and easy access to traditional markets and galleries.
• Best for long-term comfort: Orakai Insadong Suites provides spacious apartment-style accommodations ideal for extended stays. Fully-equipped kitchens, separate living areas, and on-site facilities offer a home-like experience amidst Insadong's historic charm.
• Best for budget travelers: N285Hotel delivers affordable comfort in a prime location. Clean, compact rooms, friendly service, and proximity to Insadong's attractions make it a smart choice for savvy travelers looking to maximize their Seoul experience.

Browse hundreds of accommodations in Insadong to fit any budget.

Where to stay for the best dining: Itaewon

This melting pot of international cuisines offers everything from authentic global dishes to innovative fusion concepts. For a taste of Korea, try upscale Korean BBQ at Maple Tree House, where you can grill high-quality meats to perfection. 

Street food enthusiasts should sample local favorites like tteokbokki and odeng from vendors along Itaewon-ro. The neighborhood is also a hotspot for craft beer and cocktail lovers, with numerous bars offering extensive selections. 

For brunch, you will find plenty to love at trendy cafes like The Flying Pan Blue or MADE, while those with a sweet tooth can indulge in picture-perfect desserts at Passion 5. Between meals, browse unique vintage pieces on Itaewon Antique Furniture Street.

Best hotels in Itaewon

• Best for a boutique stay: Hotel Itaewon Imperial Palace Boutique Hotel offers intimate luxury in the heart of vibrant Itaewon. Enjoy stylish rooms, personalized service, and a rftop bar with panoramic views of Seoul's eclectic international district.
• Best for trendy travelers: Nouvelle Hotel Seoul Itaewon captures the area's cosmopolitan spirit with its modern design and lively atmosphere. Chic rooms, a hip lounge, and easy access to Itaewon's diverse dining scene appeal to fashion-forward guests.
• Best for panoramic views: Grand Hyatt Seoul, perched atop Namsan Mountain, offers breathtaking city vistas. Luxurious rooms, multiple restaurants, an expansive pool, and proximity to Itaewon's nightlife create an unparalleled upscale experience.

Browse hundreds of accommodations in Itaewon to fit any budget.

We may earn commission from some of the external websites linked in this article, but this does not influence our editorial standards - we only recommend services that we genuinely believe will enhance your travel experiences.